Overview/Description While advertising is a proven method for selling goods and services, it's not a strategy without drawbacks. This Business Impact examines using public relations strategies as an alternate approach. Expected Duration (hours) 0.1 Lesson ObjectivesAdvertising Costs, PR Pays

Overview/Description Customer satisfaction is an important part of any business. Are You Listening to your Customers? discusses formal and informal techniques that help you to capture customer requirements. Target Audience Individuals or consultants employed with manufacturing and service companies who have a responsibility for the implementation of Six Sigma, and those personnel involved in Six Sigma projects in their organization. Expected Duration (hours) 0.1 Lesson ObjectivesAre You Listening to Your Customers?

Overview/Description Organizations must ensure that their processes and products are extremely consistent, as variations can lead to rejected orders, lower revenues, and eventually, financial disaster. Basic statistics can provide Black Belts with the tools to summarize and assess collected data in a meaningful way. Black Belts can use descriptive (enumerative) statistics to tabulate and graphically represent sample data through a number of informative charts and diagrams. Using analytical (inferential) statistics, supported by the central limit theorem, Black Belts can confidently make...

Overview/Description The brand tenets of the past – notably control and predictability – are no longer valid. Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand managers need to understand how to harness the power of these technologies and how consumers interact with these technologies. And they must appreciate how they can use social media and wireless technologies to their strategic advantage....