Overview/Description The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing: planning and people. This course focuses its attention on the importance of linking marketing activities to an organization’s overall strategic objectives; and exactly how the planning process is carried out. The importance of recognizing the difference between marketing strategies and marketing tactics is also...

Overview/Description How do you get customers interested in your products and services? What kinds of sales and advertising strategies will you use? How will public relations support your promotional strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising awareness about your product and service offerings among key customer target groups. This course will provide insight into how to design promotional strategies and campaigns that help expand existing markets and develop new customer relationships. You will learn about the key characteristics of different forms...

Overview/Description Businesses exist to meet the needs of the customers they serve. As such, you must listen to the voice of your customers and build processes that deliver products and services to them. It is also necessary to review processes to ensure they remain within the targets and specifications set by your customers. Measuring the capability and performance of a process is an important activity in Six Sigma DMAIC methodology. Six Sigma teams use process capability and performance measurements, such as process capability (Cp), process capability index (Cpk), process performance (Pp...

Overview/Description "If you can't describe what you are doing as a process, you don't know what you are doing," says W. Edwards Deming, a well-known American quality advocate, statistician, and educator. During the Measure stage of the Six Sigma methodology, you need to identify and map processes and procedures for problem areas identified during the Define stage, and present them to the Six Sigma team for a closer look. As you start uncovering and analyzing these processes, the likely causes of problems become clearer. This course will examine the tools and techniques used to model and...