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Overview/Description
Preparing for your interactions with a strategic mindset is essential in connecting your customer to your solution. You must be able to communicate your vision using positioning, trust, and insight. This Business Impact explores some of the ways you can build your customer's interest by invoking a collaborative approach that helps the customer recognize how much value you can bring to their business goals and efforts. It follows a sales professional who sees the potential to extend her company's survey tool solution to meet new customer objectives.
Target Audience...
Overview/Description
Regardless of how good your solution seems when you close your deal, sometimes implementation issues can't be avoided. This Business Impact Series product follows a sales professional as she deals with software implementation challenges in a client's heating and cooling company.
Target Audience
Experienced sales professionals who wish to improve their ability to manage challenges associated with implementing solutions
Expected Duration (hours)
0.1
Lesson ObjectivesManaging Implementation Problems
Overview/Description
When it's time to implement a solution you've sold, your customer will expect you to bring your ideas for action, communication, and contingency planning. By delivering a smooth implementation experience that goes according to plan, you'll continue to earn the trust and goodwill of your customer, and lay the groundwork for expanding the relationship in the future. In this Challenge Series exercise, you play the role of a senior sales professional preparing to guide an important new customer through the implementation of your product.
Target Audience
Experienced sales...
Overview/Description
For most sales professionals, prospecting for new customers and making those initial sales calls is a big part of their job. But that doesn't mean it's easy. Conducting prospecting calls is one of the most difficult skills to learn. Potential customers aren't always aware of their needs and often don't appreciate a stranger pointing out their problems. It's the job of the sales professional to recognize potential pain, approach each customer in a tactful and appropriate manner, determine the right solution, and present it in an engaging way that helps the customer make an...
Overview/Description
Today's sales professionals are trained to be effective purveyors of products and services. However, standalone sales often represent missed opportunities because customers rarely think beyond their immediate need. Solution selling is a consultative process where the sales professional becomes an invaluable resource to the customer. It's a method of addressing all the customer's needs â whether those needs are expressed or unexpressed â for today and into the future. In fact, solution selling is the development of a long-term relationship between the sales...
Overview/Description
One of the most difficult aspects of solution selling is managing active sales opportunities. Even though a need has already been expressed, there's a significant amount of research and planning required in order to determine the most effective way to approach the opportunity. This course provides a framework for dealing with active sales opportunities. The framework focuses on first qualifying opportunities in order to determine whether they're actually worth pursuing, and then diagnosing the customer's problem to determine the best solution. The course provides...
Overview/Description
Sales professionals must be adept at generating interest and helping customers see potential. But whose responsibility is it to maintain interest? This Challenge Series exercise explores how sales professionals can enlist and equip their customers as allies in a collaborative approach to foster interest and ultimately implement solutions. The learner plays the role of a sales representative for a software company specializing in retail grocery systems.
Target Audience
Experienced sales professionals who wish to improve their ability to generate interest in solutions and...