Essential Selling Skills: Mastering Cold Calling

Overview/Description
Cold calling is a fundamental part of sales. However, it's also one of the most difficult skills to master. How do you get past the gatekeepers and ensure you reach the right people? What should you say when you do? How can you counter objections? This course provides a strategic approach to cold calling, including how to time your calls effectively and how to handle gatekeepers. It demonstrates how to develop succinct and persuasive messaging to help ensure successful calls. And it provides instruction on how to overcome some of the most challenging objections and how to ensure you secure an appointment.

Target Audience
Individuals who want to gain a foundation in essential sales techniques and anyone who wants to develop or refine existing sales skills

Prerequisites
None

Expected Duration (hours)
1.0

Lesson Objectives

Essential Selling Skills: Mastering Cold Calling

assess the effectiveness of a cold-calling script

identify when not to call a prospect

recognize how to deal with gatekeepers when cold calling

recognize how to overcome cold-calling objections

make a cold call that leads to an appointment