Negotiation Skills for Sales Professionals: Reaching Agreement

Overview/Description
One of the most difficult tasks in sales negotiations is overcoming barriers to agreement and closing the deal. Being able to understand and anticipate certain barriers is an essential skill for every sales professional. This course provides instruction on the following barriers to agreement: deadlock situations, a customer who doesn't trust you, and negotiation tactics designed to force your price down. It also covers strategies for overcoming each of these barriers, and it provides an opportunity to practice the strategies in a realistic simulation.

Target Audience
Sales professionals who want to develop or refine their sales negotiation skills

Expected Duration (hours)
1.0

Lesson Objectives

Negotiation Skills for Sales Professionals: Reaching Agreement

recognize strategies for instilling trust in a customer during a sales negotiation

recognize strategies for overcoming interpersonal barriers during a sales negotiation

recognize strategies for overcoming deadlock during a sales negotiation

use strategies to overcome barriers during a sales negotiation