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Building relationships

Overview/Description Building profitable relationships with customers requires effort and dedication. This impact explores techniques for creating positive customer experiences. Target Audience All customer-facing individuals Expected Duration (hours) 0.1 Lesson ObjectivesBuilding Profitable Customer Relationships

Crafting Sales Strategies

Overview/Description Successful sales initiatives often require rapid responses to opportunities. This challenge focuses on strategies for making rapid in-roads into available markets. Expected Duration (hours) 0.2 Lesson ObjectivesCrafting Sales Strategies

Performance Payout Plans

Overview/Description Compensation plans feature various pros and cons. This challenge focuses on selecting the best payout plan for compensating sales representatives. Expected Duration (hours) 0.2 Lesson ObjectivesPerformance Payout Plans

Pricing Strategy

Overview/Description Brand managers frequently must determine pricing strategies for new products. This challenge examines some of the key factors involved with making such decisions. Expected Duration (hours) 0.2 Lesson ObjectivesPricing Strategy

Sales and Marketing: Two Sides of the Same Coin?

Overview/Description Despite having similar goals, sales and marketing are often at odds. This impact explores how to improve relationships between the two divisions. Target Audience Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles. Expected Duration (hours) 0.1 Lesson ObjectivesSales and Marketing: Two Sides of the Same Coin?

Selling the Positive First Impression

Overview/Description Selling with a seat-of-the-pants approach is a gamble. This Business Impact details an alternate approach. Target Audience Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles. Expected Duration (hours) 0.1 Lesson ObjectivesPlanning for Effective Selling

Selling to Key Players

Overview/Description Every company has its key players in the purchasing chain. However, position and title do not always indicate who has authorization to make purchasing decisions. Here we examine how to maximize sales opportunities by reaching the right audience. Target Audience Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles. Expected Duration (hours) 0.1 Lesson ObjectivesSelling to Key Players

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