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Overview/Description
Every successful company is built on the merit of a product or service. And getting that product or service out into the market requires many interdependent processes some of which are outside the company's central strengths. This Business Impact weighs the benefits of returning to core competencies in light of a planned move into the global market.
Target Audience
Individuals responsible for leading teams either occasionally, for example as project managers, or more permanently as team leaders or line managers.
Expected Duration (hours)
0.1
Lesson ObjectivesReturning to...
Overview/Description
Small talk is a long-standing social convention with understood rules governing which topics are acceptable and which are not. This Business Impact explores the nature of small talk in the business setting.
Expected Duration (hours)
0.1
Lesson ObjectivesSafe Small Talk
Overview/Description
Despite having similar goals, sales and marketing are often at odds. This impact explores how to improve relationships between the two divisions.
Target Audience
Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.
Expected Duration (hours)
0.1
Lesson ObjectivesSales and Marketing: Two Sides of the Same Coin?
Overview/Description
Completing "large deal" sales typically requires a team approach. This Business Impact examines the roles involved with such an approach.
Target Audience
Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.
Expected Duration (hours)
0.1
Lesson ObjectivesSales Support Roles for Better Customer Interaction
Overview/Description
Emotional intelligence can be defined as a keen sense of self awareness that results in sound judgment when dealing with others. This Business Impact takes a look at the benefits of screening potential employees on the basis of their emotional quotient (EQ).
Expected Duration (hours)
0.1
Lesson ObjectivesScreening Applicants for Emotional Intelligence
Overview/Description
Selling with a seat-of-the-pants approach is a gamble. This Business Impact details an alternate approach.
Target Audience
Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.
Expected Duration (hours)
0.1
Lesson ObjectivesPlanning for Effective Selling
Overview/Description
Every company has its key players in the purchasing chain. However, position and title do not always indicate who has authorization to make purchasing decisions. Here we examine how to maximize sales opportunities by reaching the right audience.
Target Audience
Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles.
Expected Duration (hours)
0.1
Lesson ObjectivesSelling to Key Players
Overview/Description
Six Sigma offers a number of advantages over TQM. This impact examines the benefits of Six Sigma as contrasted with TQM.
Expected Duration (hours)
0.1
Lesson ObjectivesSix Sigma Versus TQM
Overview/Description
Succession planning provides an organization with an understanding of critical roles and functions. Here we discuss the strategies that allow a manager to maintain personnel in key areas.
Target Audience
Individuals responsible for leading teams either occasionally, for example as project managers, or more permanently as team leaders or line managers.
Expected Duration (hours)
0.1
Lesson ObjectivesSuccession Planning
Overview/Description
Individuals who seek out ways to better support their leaders often find that personal success is a natural end result. This Business Impact explores some of the ways that team members can assist their leaders in a supporting role.
Target Audience
Students preparing to enter the workforce, entry level employees who have just entered the workforce and mid-level employees looking to refresh their skills.
Expected Duration (hours)
0.1
Lesson ObjectivesSupport Your Leader