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Overview/Description
Making a sale is as much about communicating your ideas as it is developing your strategy. This Business Impact explores tactics and tips for focusing your communication in a way that moves your prospect to action.
Target Audience
Experienced sales professionals who wish to improve their ability to advance their sales by communicating with business acumen
Expected Duration (hours)
0.1
Lesson ObjectivesPrompting Action through Focused Communication
Overview/Description
Careless words and actions can quickly undermine the trusting relationships that you work so hard to develop with your customers. When you know you've lost a customer's trust, you'll have to make an honest, concerted effort to regain it. This Business Impact explores strategies for rebuilding trust and getting your relationship back on track.
Target Audience
Experienced sales professionals who wish to improve their ability to rebuild trust with customers
Expected Duration (hours)
0.1
Lesson ObjectivesRegaining Your Customer's Trust
Overview/Description
How you prepare for and respond to bad news and lost sales can make the difference between a dead end and an even better sales opportunity. This Business Impact explores emotionally intelligent strategies for dealing with bad news and lost sales.
Target Audience
Experienced sales professionals who wish to improve their ability to deal effectively with bad news
Expected Duration (hours)
0.1
Lesson ObjectivesResponding to Bad News
Overview/Description
Trust may be a sales professional's most valuable asset. When present, it forms the bedrock of productive relationships. But when absent, it casts suspicion on every word spoken and action taken. This Challenge Series product explores strategies for building trust. You'll assume the role of a sales professional for a manufacturer of data collection devices.
Target Audience
Experienced sales professionals who wish to improve their ability to build, protect, and rebuild trust during the sales process
Expected Duration (hours)
0.2
Lesson ObjectivesSelling with Trust
Overview/Description
Gaining knowledge and insight about your competitors is essential in helping you differentiate your solution. But knowledge is not enough. You have to be able to communicate that knowledge skillfully in the sales conversation. This Business Impact explores tactics for communicating effectively about the competition.
Target Audience
Experienced sales professionals who wish to improve their skills at communicating about competitors during sales conversations
Expected Duration (hours)
0.1
Lesson ObjectivesTalking about the Competition
Overview/Description
To be ready to sell, you must be ready to compete. That means thinking about competitors â who they are, what theyâre offering, and how they win customers. Once youâve done this, you must communicate your competitive insight effectively to the customer. This Challenge Series product explores how you can draw on your knowledge of the competition to create and communicate a winning sales approach. You'll play the role of an account executive for a coffee company.
Target Audience
Experienced sales professionals who wish to improve their ability to sell competitively...
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