Communicating a High-Impact Business Case

Overview/Description
An effective business case provides a compelling picture of how your solution will drive a customer’s business results. It translates the benefits of your solution into measurable outcomes that appeal to different viewpoints within your customer’s company – whether it’s the finance manager, the IT manager, or the CEO. This Business Impact follows a sales professional as she communicates the business case for her data analytics solution to individuals at a financial services company.

Target Audience
Experienced sales professionals who wish to improve their ability to communicate high-impact business cases to customers

Expected Duration (hours)
0.2

Lesson Objectives

Communicating a High-impact Business Case