Appealing to Prospects

Overview/Description
Successful prospecting opens the door to the sales process. It involves taking that first step with a potential customer. To be good at it, you've got to hook prospects by leading with issues that concern them, and reel them in with an appealing proposition to solve those issues. You want them to say "I'd like to meet with you again."

This Business Impact explores how to prospect effectively – and persevere with a contact if your first try isn't successful.

Target Audience
Experienced sales professionals who wish to improve their ability to prospect effectively

Expected Duration (hours)
0.1

Lesson Objectives

Appealing to Prospects