Communicating Your Company’s Value

Overview/Description
How successful are you at selling your company's value? Think about it. It takes ongoing research – like you do with your customers – to understand your company's value in all its dimensions – from its products and services to its approach to innovation, its strategic direction, and the people and leaders who drive its success. This Challenge Series exercise explores how to be successful at selling your company's value. Taking the role of a sales professional, the learner must articulate value to an important customer in a way that aligns with the needs and goals of that customer.

Target Audience
Sales professionals interested in improving their ability to use business insights about their own company to sell more effectively to customers

Expected Duration (hours)
0.2

Lesson Objectives

Communicating Your Company's Value