Marketing Essentials: Place

Overview/Description
Getting your products and services into your customers' hands is not a simple task; a multitude of factors must be considered. How do you select the most effective distribution channels? Should you be targeting your distributors to help promote and sell your products, or should you appeal directly to consumers? How do you build strong relationships with distributors? Place, which focuses on the distribution of products and services, is an important component of any marketing initiative and requires careful integration with all other aspects of the modern marketing mix. This course provides essential insight into distribution. It reviews the advantages of building a strong, efficient distribution network that is aligned with organizational and marketing goals, as well as product characteristics and target markets. It covers key distribution strategies, distribution relationship systems, and how to select and manage distributors. Finally, the course discusses online distribution opportunities and the benefits associated with e-marketing.

Target Audience
Anyone who wants to develop or refine their marketing skills

Expected Duration (hours)
1.0

Lesson Objectives

Marketing Essentials: Place

identify the key considerations in selecting appropriate distribution channels for your products

identify the key characteristics of push and pull distribution

match distribution strategies and strategic distribution relationship systems with their description

identify guidelines for selecting and managing intermediaries

identify the key characteristics of the Internet as a distribution channel

identify the benefits to companies of using online distribution