Connecting Customers and Solutions

Overview/Description
Preparing for your interactions with a strategic mindset is essential in connecting your customer to your solution. You must be able to communicate your vision using positioning, trust, and insight. This Business Impact explores some of the ways you can build your customer's interest by invoking a collaborative approach that helps the customer recognize how much value you can bring to their business goals and efforts. It follows a sales professional who sees the potential to extend her company's survey tool solution to meet new customer objectives.

Target Audience
Experienced sales professionals interested in improving their ability to generate interest in solutions

Expected Duration (hours)
0.1

Lesson Objectives

Connecting Customers and Solutions