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Overview/Description
An effective business case provides a compelling picture of how your solution will drive a customerâs business results. It translates the benefits of your solution into measurable outcomes that appeal to different viewpoints within your customerâs company â whether itâs the finance manager, the IT manager, or the CEO. This Business Impact follows a sales professional as she communicates the business case for her data analytics solution to individuals at a financial services company.
Target Audience
Experienced sales professionals who wish to improve their ability...
Overview/Description
Communicating a Shared Vision shows how providing a project team with a vision, can help improve team motivation and ensure project success.
Target Audience
Individuals responsible for leading teams either occasionally, for example as project managers, or more permanently as team leaders or line managers.
Expected Duration (hours)
0.1
Lesson ObjectivesCommunicating a Shared Vision
Overview/Description
Change can make people uncomfortable, and fear of the unknown creates anxiety. This Business Impact explores the three key components of effectively communicating organizational change: the when, the what, and the how.
Target Audience
Managers, supervisors, and leaders in all industries/organizations who communicate organizational change to employees
Expected Duration (hours)
0.1
Lesson ObjectivesCommunicating Organizational Change
Overview/Description
Corporate mergers, financial downturns, and outsourcing make for difficult transitions for any company. This impact explores the importance of clear, thorough, and honest communication during such times of change.
Expected Duration (hours)
0.1
Lesson ObjectivesCommunicating Properly during Layoffs
Overview/Description
Cultural differences affect how people communicate in business. This impact examines pitfalls to avoid when communicating with a cross-cultural audience.
Target Audience
Any individuals interested in gaining cross-cultural communications skills.
Expected Duration (hours)
0.1
Lesson ObjectivesCommunicating with a Cross-cultural Audience
Overview/Description
Most organizations rely on the job interview as the primary tool for selecting which employees to hire. This impact explores how to use four common interview questioning techniques.
Target Audience
All levels of individuals in HR responsible for interviewing and hiring candidates.
Expected Duration (hours)
0.1
Lesson ObjectivesConducting Interviews: Asking the Right Questions
Overview/Description
Managers often find confronting employees difficult and unpleasant. This Business Impact explores strategies for turning these confrontations into positive, win-win experiences.
Target Audience
Any individuals interested in developing their conflict resolution skills.
Expected Duration (hours)
0.1
Lesson ObjectivesConfrontation: What's the Best Approach
Overview/Description
Preparing for your interactions with a strategic mindset is essential in connecting your customer to your solution. You must be able to communicate your vision using positioning, trust, and insight. This Business Impact explores some of the ways you can build your customer's interest by invoking a collaborative approach that helps the customer recognize how much value you can bring to their business goals and efforts. It follows a sales professional who sees the potential to extend her company's survey tool solution to meet new customer objectives.
Target Audience...
Overview/Description
Many employees experience career stagnation. This impact examines strategies to overcome it.
Target Audience
Any individuals interested in career-development skills and techniques.
Expected Duration (hours)
0.1
Lesson ObjectivesConquering Career Stagnation
Overview/Description
Controlling costs is crucial for the success of any project. This Business Impact examines the need for constant project cost monitoring and analysis.
Target Audience
Individuals who have interest in knowing more about Project Management, including those in positions that require them to carry out a project management role to individuals that are full-time project managers wishing to hone their skills further.
Expected Duration (hours)
0.1
Lesson ObjectivesControlling Project Cost